Cheryl
Research &
Hung
Strategy
Hello, 你好, 👋
I am a bi-lingual, Chinese-American senior strategist and researcher who relishes in exploring the unfamiliar and bridging gaps.
As a curious and creative thinker, I love exploring the world around me and thinking up ways to improve people's lives through innovation and equity.
SELECT work
Applied Research, Prototype Testing
Novel Lipgloss
Clinique wanted a novel and fun way to capture younger audiences, but needed form factor level-setting and audience understanding
Research, Value Proposition, Ideation Sprint
Future of Music
Spotify needed new concepts to fulfill emotional needs that their current offerings did not meet
Research, Product Testing, Global Strategy
Relaunching An Icon
Nike needed a global strategy to reintroduce the world to Kobe, Mamba Mentality, and his products
Webflow
adobe
Figma
inVision
qual
quant
ux research
STRATEGY
QUAL
QUANT
UX RESEARCH
STRATEGY
contact me
Fill in the form to contact me or send an email to c@cherylhung.com
