Cheryl

Research &

Hung

Strategy

Hello, 你好, 👋

I am a bi-lingual, Chinese-American senior strategist and researcher who relishes in exploring the unfamiliar and bridging gaps.

As a curious and creative thinker, I love exploring the world around me and thinking up ways to improve people's lives through innovation and equity.

SELECT work

Applied Research, Prototype Testing

Novel Lipgloss

Clinique wanted a novel and fun way to capture younger audiences, but needed form factor level-setting and audience understanding

Research, Value Proposition, Ideation Sprint

Future of Music

Spotify needed new concepts to fulfill emotional needs that their current offerings did not meet

Research, Product Testing, Global Strategy

Relaunching An Icon

Nike needed a global strategy to reintroduce the world to Kobe, Mamba Mentality, and his products

Webflow

adobe

Figma

inVision

qual

quant

ux research

STRATEGY

QUAL

QUANT

UX RESEARCH

STRATEGY

contact me

Fill in the form to contact me or send an email to c@cherylhung.com

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